MTN is asking Nigerians to trust it with their entertainment hours on a network that the company itself cannot guarantee. It is launching a data-intensive service in an era when its own data pricing has attracted national protests and a public forum called 'Data on Trial.' Content is not the supporting act. Content is the whole show. And MTN has not told us what it plans to put on stage.

Streaming is one of the most expensive businesses in modern entertainment. You are not just paying for films and series, you are funding technology infrastructure, servers, user experience systems, licensing deals, marketing campaigns, and constant content pipelines that keep subscribers engaged month after month.