Nollywood has become exceptionally good at marketing premieres, but not always at marketing films. Somewhere along the way, the red carpet became the main event, while the actual cinema run became an afterthought. A packed premiere may generate headlines for a night, but it's the second, third, and fourth weekends that determine whether a film truly connects with audiences. Perhaps it's time we stopped celebrating the launch as though it were the destination.

A film can be showing in 50 locations and still be practically invisible if it receives poor showtimes.

In Aba Blues, director Jack’enneth attempts to explore a deeply familiar yet emotionally layered premise, love interrupted, choices made, and the lingering weight of “what could have been.

One of the most common ways films generate early momentum is through bulk ticket purchases.

Movie - Everything Is New Again Director - Naz Onuzo Everything Is New Again Official Poster A Familiar Idea, Poorly Reimagined Everything Is New Again, a collaboration between Inkblot and FilmOne and directed by Naz Onuzo, arrives with a premise that immediately evokes comparisons to Anne Hathaway’s The Idea of You (Still showing on Prime Video). While inspiration is not the issue, adaptation is, the film struggles to reinterpret its source into something emotionally groun