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Does Nollywood Already Know Who Wins This December? Here Are 10 Predictions That Say Maybe
With three expensive cinema outings landing in the same short window, most Nigerians simply won’t be able to justify paying for all three in
6 days ago6 min read
Did You Know Donations Can Count As Box Office Admissions At The Cinemas?
For years, we’ve treated a box office figure the way we treat a scoreline, final, factual, beyond dispute.
Sep 195 min read
Film Premieres Are Not Campaign Rallies: Why Nollywood Needs to Rethink the Purpose of a Premiere
Nollywood has become exceptionally good at marketing premieres, but not always at marketing films. Somewhere along the way, the red carpet became the main event, while the actual cinema run became an afterthought. A packed premiere may generate headlines for a night, but it's the second, third, and fourth weekends that determine whether a film truly connects with audiences. Perhaps it's time we stopped celebrating the launch as though it were the destination.
Jun 293 min read
The Most Expensive Mistake Filmmakers Make: Thinking Showtimes Are Just a Cinema Problem
A film can be showing in 50 locations and still be practically invisible if it receives poor showtimes.
Jun 24 min read
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