ALL

Nollywood's "Record Year" Reached 1% of Nigeria. Old Nollywood Reached Everybody. Sit With That.

Let's be honest about what Nollywood actually was before anyone dared call it an industry worth billions. It was a N150 VCD from the man at

6 days ago6 min read

Dear Nollywood Actors, If You Won't Promote It, You Shouldn't Be In It

Somewhere along the line, Nollywood actors decided that their job ends the moment the director calls cut, and I need us to be honest about h

Jul 1913 min read

We Keep Calling Them A-Listers, But By International Standards And Rules, Nollywood Might Only Have One or Two

In Hollywood, "A-list" isn't a vibe or a vote, it's tied to a real, if imperfect, industry tool called the Ulmer Scale, a 100-point system entertainment journalist James Ulmer built specifically to quantify a star's value in getting a film financed and the cameras rolling.

Jul 14 min read

Nollywood's Biggest Stars Haven't Changed in a Decade, And That's Not a Compliment!

Think back to the biggest names in Nollywood around 2016, then compare that mental list with today's biggest box-office attractions. Surprisingly little has changed. While a few new actors have risen in profile, the industry's commercial backbone is still largely carried by the same generation of stars.

Jun 304 min read

Box Office Is Calculated Based on Tickets Sold, Not Seats Occupied

One of the most common ways films generate early momentum is through bulk ticket purchases.

Feb 283 min read

The Keys to Cinematic Success: What Nollywood Filmmakers Must Know

One uncomfortable truth Nollywood filmmakers must confront is that the Nigerian cinema ecosystem is not evenly distributed, and this imbalance has serious consequences.

Feb 204 min read

Your front row seat to Nollywood