Itunu Adeteye is, by her own account, the head of PR and marketing for The Secret Lives of Baba Segi’s Wives

With three expensive cinema outings landing in the same short window, most Nigerians simply won’t be able to justify paying for all three in

Somebody needs to say it plainly: the Nigerian film premiere, as it currently exists, is not a marketing event. It is a cremation ceremony f

One problem with the “Old Nollywood versus New Nollywood” argument is that it starts the history too late. Nollywood did not begin with Livi

Living in Colors didn’t get ambushed by the censors, it walked straight into a wall it had every opportunity to see coming.

Let's be honest about what Nollywood actually was before anyone dared call it an industry worth billions. It was a N150 VCD from the man at

Here’s my honest advice before you buy that ticket: leave the first Agesinkole at the door. Don’t walk in expecting a continuation, because

Every few weeks, a Nollywood film announces itself the same way: a popular skit-maker collects between two and ten million naira, posts a two-minute comedy sketch loosely themed around the movie, and the production company reposts it with fire emojis, congratulating themselves on "buzz."

Nollywood’s biggest lie is that it is underfunded. It isn’t. The money exists, t just doesn’t reach all films. Every year, we hear big announcements: multimillion-dollar intervention funds, international partnerships, development grants.

Long before streaming platforms and premium mall cinemas, African entertainment thrived in communal environments. Storytelling happened in village squares, music was experienced in open gatherings, and public screenings of football matches remain one of the continent’s most popular social experiences today.