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Does Nollywood Already Know Who Wins This December? Here Are 10 Predictions That Say Maybe
With three expensive cinema outings landing in the same short window, most Nigerians simply won’t be able to justify paying for all three in
6d6 min read


The Nollywood Premiere Is Dead. We Just Haven’t Buried the Body Yet
Somebody needs to say it plainly: the Nigerian film premiere, as it currently exists, is not a marketing event. It is a cremation ceremony f
Sep 94 min read


Yes, It’s One Nollywood, But What Happened to the Era When the Craft Came First?
One problem with the “Old Nollywood versus New Nollywood” argument is that it starts the history too late. Nollywood did not begin with Livi
Sep 37 min read


Nollywood's "Record Year" Reached 1% of Nigeria. Old Nollywood Reached Everybody. Sit With That.
Let's be honest about what Nollywood actually was before anyone dared call it an industry worth billions. It was a N150 VCD from the man at
Aug 116 min read


Dear Nollywood Actors, If You Won't Promote It, You Shouldn't Be In It
Somewhere along the line, Nollywood actors decided that their job ends the moment the director calls cut, and I need us to be honest about h
Jul 1913 min read


We Keep Calling Them A-Listers, But By International Standards And Rules, Nollywood Might Only Have One or Two
In Hollywood, "A-list" isn't a vibe or a vote, it's tied to a real, if imperfect, industry tool called the Ulmer Scale, a 100-point system entertainment journalist James Ulmer built specifically to quantify a star's value in getting a film financed and the cameras rolling.
Jul 14 min read


Nollywood's Biggest Stars Haven't Changed in a Decade, And That's Not a Compliment!
Think back to the biggest names in Nollywood around 2016, then compare that mental list with today's biggest box-office attractions. Surprisingly little has changed. While a few new actors have risen in profile, the industry's commercial backbone is still largely carried by the same generation of stars.
Jun 304 min read


The Return of Arinzo: A Sequel That Came Back… Without Its Soul
Thirteen years after Arinzo (2013), The Return of Arinzo arrives with the weight of nostalgia and the promise of a deeper, more evolved story. Directed and produced by Iyabo Ojo, the film attempts to resurrect a notorious figure and expand her story into a broader narrative of revenge, secrets, and consequence.
Apr 84 min read


BEHIND THE SCENES: A Beautifully Layered Drama That Needed Sharper Consequences
What makes Behind The Scenes instantly compelling is how sharply it understands the emotional economy of family. Aderonke is not just the ri
Apr 54 min read


Box Office Is Calculated Based on Tickets Sold, Not Seats Occupied
One of the most common ways films generate early momentum is through bulk ticket purchases.
Feb 283 min read


Numbers, Noise, and the Cost of Being Seen: Why the Kunle–Funke Moment Exposes Nollywood’s Quiet Divide
If we’re being honest, this so-called “beef” didn’t begin when Kunle Afolayan spoke about not wanting N2 billion box office numbers.
Feb 213 min read


The Keys to Cinematic Success: What Nollywood Filmmakers Must Know
One uncomfortable truth Nollywood filmmakers must confront is that the Nigerian cinema ecosystem is not evenly distributed, and this imbalance has serious consequences.
Feb 204 min read
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