Itunu Adeteye is, by her own account, the head of PR and marketing for The Secret Lives of Baba Segi’s Wives

With three expensive cinema outings landing in the same short window, most Nigerians simply won’t be able to justify paying for all three in

For years, we’ve treated a box office figure the way we treat a scoreline, final, factual, beyond dispute.

Somewhere along the way, platforms like your favorite, Cinema Pointer, decided that criticism and cruelty were the same skill. They are not.

Somebody needs to say it plainly: the Nigerian film premiere, as it currently exists, is not a marketing event. It is a cremation ceremony f

One problem with the “Old Nollywood versus New Nollywood” argument is that it starts the history too late. Nollywood did not begin with Livi

Blessing Uzzi, let’s get one thing straight, nobody is questioning the fact that Call of My Life is doing well at the box office.

Living in Colors didn’t get ambushed by the censors, it walked straight into a wall it had every opportunity to see coming.

Let's be honest about what Nollywood actually was before anyone dared call it an industry worth billions. It was a N150 VCD from the man at

Somewhere along the line, Nollywood actors decided that their job ends the moment the director calls cut, and I need us to be honest about h

The marketing campaign behind Call of My Life offers a fresh alternative to Nollywood's trend-driven promotional playbook, proving that strategic storytelling can be just as effective as viral content. No dance challenges dominated social media. There were no forced attempts to join trending conversations. No obvious strategies to make the film seem relevant to unconnected topics. Instead, the marketing returned to a single, clear promise: that this was a feel-good romantic c

Long before streaming platforms and premium mall cinemas, African entertainment thrived in communal environments. Storytelling happened in village squares, music was experienced in open gatherings, and public screenings of football matches remain one of the continent’s most popular social experiences today.