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Your front row seat to Nollywood
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Nollywood's "Record Year" Reached 1% of Nigeria. Old Nollywood Reached Everybody. Sit With That.
Let's be honest about what Nollywood actually was before anyone dared call it an industry worth billions. It was a N150 VCD from the man at
5 days ago6 min read
Dear Nollywood Actors, If You Won't Promote It, You Shouldn't Be In It
Somewhere along the line, Nollywood actors decided that their job ends the moment the director calls cut, and I need us to be honest about h
Jul 1913 min read
Did Call of My Life Just Rewrite Nollywood's Marketing Rulebook?
The marketing campaign behind Call of My Life offers a fresh alternative to Nollywood's trend-driven promotional playbook, proving that strategic storytelling can be just as effective as viral content. No dance challenges dominated social media. There were no forced attempts to join trending conversations. No obvious strategies to make the film seem relevant to unconnected topics. Instead, the marketing returned to a single, clear promise: that this was a feel-good romantic c
Jun 95 min read
If Streaming Is Struggling, Africa May Need to Rebuild Cinema From the Community Up
Long before streaming platforms and premium mall cinemas, African entertainment thrived in communal environments. Storytelling happened in village squares, music was experienced in open gatherings, and public screenings of football matches remain one of the continent’s most popular social experiences today.
Mar 83 min read
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