There is absolutely nothing wrong with reacting to art; in fact, critical engagement is essential to the growth of any creative industry.

In today’s Nollywood ecosystem, YouTube views have become a social currency. A film drops, and the first question is no longer “Is it good?” but “How many views does it have?” This obsession has created a dangerous shortcut culture where some filmmakers buy views to manufacture perception.

One uncomfortable truth Nollywood filmmakers must confront is that the Nigerian cinema ecosystem is not evenly distributed, and this imbalance has serious consequences.