Itunu Adeteye is, by her own account, the head of PR and marketing for The Secret Lives of Baba Segi’s Wives

With three expensive cinema outings landing in the same short window, most Nigerians simply won’t be able to justify paying for all three in

For years, we’ve treated a box office figure the way we treat a scoreline, final, factual, beyond dispute.

Somewhere along the way, platforms like your favorite, Cinema Pointer, decided that criticism and cruelty were the same skill. They are not.

Somebody needs to say it plainly: the Nigerian film premiere, as it currently exists, is not a marketing event. It is a cremation ceremony f

One problem with the “Old Nollywood versus New Nollywood” argument is that it starts the history too late. Nollywood did not begin with Livi

Blessing Uzzi, let’s get one thing straight, nobody is questioning the fact that Call of My Life is doing well at the box office.

Living in Colors didn’t get ambushed by the censors, it walked straight into a wall it had every opportunity to see coming.

Here is the uncomfortable truth this Roundtable is built on: Nollywood's most important debates do not happen in Nollywood. They happen on Twitter, in fragments, at 11pm, between people who will never share a stage. Storytelling quality is debated in quote tweets.

We live in a time where the tools of filmmaking have become more accessible than ever. You don’t necessarily need a million-naira camera, a

Let's be honest about what Nollywood actually was before anyone dared call it an industry worth billions. It was a N150 VCD from the man at

To understand why Adeyemi's silence lands as hard as it does, you have to sit with what the book actually was, not just what the trailer is promising. Children of Blood and Bone didn't sell over three million copies and debut at number one on the New York Times bestseller list because it was a competent fantasy adventure with African scenery.

Here's the uncomfortable structural truth underneath all of this: Nollywood, as it currently operates, has no real mechanism for measuring an actor's growth, so it has quietly substituted something easier to measure instead, reliability. Can this person deliver the same performance, on time, without drama, in a way the audience has already proven it will pay for?

Nollywood has an entire informal apparatus for policing what's "decent", actors get dragged for kissing a co-star while married, producers g

Somewhere along the line, Nollywood actors decided that their job ends the moment the director calls cut, and I need us to be honest about h

Sit with anybody who has spent more than three years in Nollywood; actor, writer, DOP, marketer, PA, anybody, and give them one drink and thirty minutes. The story will come out. The producer who used their concept after a "let's just discuss it first" meeting. The director who replaced them mid-project and let them find out from an Instagram flyer.

Every panel, every pitch deck, every government speech about Nollywood opens the same way: “Nigeria is the second-largest film industry in the world by volume.” We say it with our chest. We print it in proposals. Investors hear it before they hear anything else about us. It has become the national anthem of Nigerian film, everybody stands up for it, nobody remembers who composed it.

Here is the part nobody in those rooms wants to say out loud: giving film funds to established players is not "de-risking" the investment, i

Let us start by giving credit where it is due, because I am not here to mock ambition, Lord knows this industry could use more of it. Nora Awolowo and Rixel Studios, in partnership with FilmOne and Switch Visuals, have announced that Black Market will premiere on 26 September at Tafawa Balewa Square with a target of 50,000 seated attendees, an official Guinness World Records attempt to surpass the current mark of roughly 43,000 people watching a film in a single location.

Every few weeks, a Nollywood film announces itself the same way: a popular skit-maker collects between two and ten million naira, posts a two-minute comedy sketch loosely themed around the movie, and the production company reposts it with fire emojis, congratulating themselves on "buzz."