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Itunu Adeteye Says, Baba Segi’s Wives Isn’t Made to Make Money, But Rather to Make Nigerians Happy
Itunu Adeteye is, by her own account, the head of PR and marketing for The Secret Lives of Baba Segi’s Wives
4 days ago4 min read


Does Nollywood Already Know Who Wins This December? Here Are 10 Predictions That Say Maybe
With three expensive cinema outings landing in the same short window, most Nigerians simply won’t be able to justify paying for all three in
6 days ago6 min read


Did You Know Nollywood’s Box Office Numbers Tell Us What Was Paid, Not Necessarily How Many People Showed Up?
Bollywood Just Showed The World What This Structural Gap Looks Like When It’s Exploited Days after I raised this question in Part 1, Bollywood handed the industry a live, ongoing case study of the exact vulnerability I described. Since early 2025, several major Hindi-language releases, including Sky Force, Chhaava, and Game Changer, have faced public accusations of a practice trade insiders call “block booking,” where producers, distributors, or the stars attached to a film a
Sep 216 min read


Did You Know Donations Can Count As Box Office Admissions At The Cinemas?
For years, we’ve treated a box office figure the way we treat a scoreline, final, factual, beyond dispute.
Sep 195 min read


19, When a Good Story Struggles to Find Its Best Form
There is something immediately appealing about the idea behind 19, Written and directed by Tola Odunsi.
Sep 184 min read


WHO PAYS FOR THE HATE? THE DIRTY BUSINESS OF FILM REVIEWS
Somewhere along the way, platforms like your favorite, Cinema Pointer, decided that criticism and cruelty were the same skill. They are not.
Sep 174 min read


One Gidi Night: A Night Worth Watching, A Story Worth Finishing
James Abinibi’s One Gidi Night arrived at Nigerian cinemas on September 11 wearing the label “neo-noir”.
Sep 154 min read


The Nollywood Premiere Is Dead. We Just Haven’t Buried the Body Yet
Somebody needs to say it plainly: the Nigerian film premiere, as it currently exists, is not a marketing event. It is a cremation ceremony f
Sep 94 min read


Ordinary People, Extraordinary Overreach: Moses Inwang’s Three Hats Couldn’t Hold The Weight
There is something admirable about Ordinary People. The film is clearly not afraid to dream big. You can see the intention behind it.
Sep 85 min read


Yes, It’s One Nollywood, But What Happened to the Era When the Craft Came First?
One problem with the “Old Nollywood versus New Nollywood” argument is that it starts the history too late. Nollywood did not begin with Livi
Sep 37 min read


Blessing Uzzi and the Uncomfortable Business of Film Criticism
Blessing Uzzi, let’s get one thing straight, nobody is questioning the fact that Call of My Life is doing well at the box office.
Aug 314 min read


Living in Colors, and Lying To Yourself. The Censors Board Isn’t The Enemy
Living in Colors didn’t get ambushed by the censors, it walked straight into a wall it had every opportunity to see coming.
Aug 276 min read


A FATHER’S SECRET IS A GOOD FILM WITH A GREAT FILM HIDING INSIDE IT
There is something deceptively simple about A Father’s Secret. On the surface, it looks like the kind of family drama Nollywood has made cou
Aug 224 min read


Beyond the Applause: Why We Are Putting Nollywood's Hardest Conversations in One Room - NIFS 2026
Here is the uncomfortable truth this Roundtable is built on: Nollywood's most important debates do not happen in Nollywood. They happen on Twitter, in fragments, at 11pm, between people who will never share a stage. Storytelling quality is debated in quote tweets.
Aug 175 min read


FILMMAKING WASNT MADE FOR EVERYONE, IT WAS CLAIMED BY EVERYONE
We live in a time where the tools of filmmaking have become more accessible than ever. You don’t necessarily need a million-naira camera, a
Aug 175 min read


Nollywood's "Record Year" Reached 1% of Nigeria. Old Nollywood Reached Everybody. Sit With That.
Let's be honest about what Nollywood actually was before anyone dared call it an industry worth billions. It was a N150 VCD from the man at
Aug 116 min read


THE $100 MILLION QUESTION: What Children of Blood and Bone Actually Owes Us, and What We're Really Betting On
To understand why Adeyemi's silence lands as hard as it does, you have to sit with what the book actually was, not just what the trailer is promising. Children of Blood and Bone didn't sell over three million copies and debut at number one on the New York Times bestseller list because it was a competent fantasy adventure with African scenery.
Jul 2810 min read


THE ILLUSION OF MOTION: Why So Many Promising Nollywood Actors Are Running in Place and Calling It a Race
Here's the uncomfortable structural truth underneath all of this: Nollywood, as it currently operates, has no real mechanism for measuring an actor's growth, so it has quietly substituted something easier to measure instead, reliability. Can this person deliver the same performance, on time, without drama, in a way the audience has already proven it will pay for?
Jul 286 min read


Agesinkole 2: A Kingdom Worth Saving, A Story Still Finding Its Feet
Here’s my honest advice before you buy that ticket: leave the first Agesinkole at the door. Don’t walk in expecting a continuation, because
Jul 265 min read


Nollywood Actors Are Swapping Spit “UNTESTED” With Strangers on Camera, And Calling It Art
Nollywood has an entire informal apparatus for policing what's "decent", actors get dragged for kissing a co-star while married, producers g
Jul 245 min read
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